Wk 8: Selling Your Big Idea, Extreme Leadership and How To Retain More Information



What has made Tesla so popular?

The instant thought would be ‘electric cars’.

However, the electric car definitely isn’t a new thing.

In fact it has been around since the 19th century. But admittedly, it had been a bit of a failed concept up until recently.

But, why did Elon Musk not care about the previous failures of the car in the past?

According to Sean D’Souza, Musk has been so successful because he isn’t building electric cars. He is actually solving a problem for us.

…. 0-60mph in 3.2 seconds.

 …Hundreds of miles in a single charge.

The car has been built for speed and distance.

This is what entices us. Tesla drivers drool over the speed of the Tesla whilst still being able to get good travel distances.

It just so happens that there is also the huge benefits of saving the planet, which many of Tesla’s competitors promote anyway.

However, that message apparently doesn’t sell.


Having an idea for a great product is a great starting point. Building the great product is even better.

Whilst a great product doesn’t guarantee business, linking your product to solving a current problem can instantly attract attention and make business far more likely.

What problem can you solve?



Have you ever tried to learn something, but regardless of how much you read, research or talk to others about it, you just can’t seem to retain the information or even make sense of it?

Elite Physical Preparation coach Mike Robertson knows how you feel.

After recently trying to get his head around some material he had been over countless times, he decided to take a step back and re-evaluate WHY his efforts into learning weren’t effective.

Mike concluded:

The fact of the matter is you need to find as many ways to create context or relevance to a topic if you really want to understand and retain it.

As a strategy to solve this problem Mike came up with a four-step process to learning:

  1. Learn the right things and learn them from the right people.
  2. Take meticulous notes – by writing by hand then typing
  3. Apply concepts and create context
  4. Debrief and recap



In todays world anyone can seem like an ‘expert’.

Therefore, the most important part is learning the right things. To get started and be more efficient, filter out the nonsense and find the true experts in that field. Learn from them and only them to start and then follow the rest of the four-step process.




To explain the best way of helping people, world renowned economic-development expert Dr. Ernesto Sirolli, tells the story in a 2012 TEDx talk about when he was younger, every aid project he set up in Africa failed.

“ We had these magnificent tomatoes…we were telling the Zambians, ‘Look how easy agriculture is.’

When the tomatoes were nice and ripe and red, overnight, some 200 hippos came out from the river and they ate everything. And we said to the Zambians, ‘My God, the hippos!’. And the Zambians said, ‘Yes, that’s why we have no agriculture here.’

We asked, ‘Why didn’t you tell us?’ they replied, ‘You never asked’”.


If you want to help someone, shut up and listen first. Then you can start helping.




Job titles and overly enthusiastic or aggressive shouting can often be mistaken as effective leadership.

However, leadership is about much more than what you say, how loud you say it or who you are saying it to.

In fact Robin Sharma explains it best with his description of a ‘3 ‘I’ Mindset’ for extreme leadership.

 Influence: If you want to influence others then one of the most proven effective ways is to lead by example. Do the things you preach about. Achieve things that others don’t think is possible. Set the standard.

Impact: No-one cares about what you say you are going to do. They do however care about the impact you have had when you actually get things done. Execute your plans.

Inspiration: Don’t be fooled by the often-cheesy imagery attached to the term inspiration.

When you can truly inspire someone, the effects are life changing. Passion, clear vision, belief and resilience are all terms that come to my mind when we think of those who are inspiring figures.



In the workplace titles such as ‘Manager’ or ‘Supervisor’ may make people believe they have automatic leadership qualities.

Don’t be fooled by the effort that is required to actually become a great leader.

You can be a leader regardless of your job title. Which means you can start now.

The best start you can make is to study other great leaders, such as Nelson Mandela, Richard Branson or Sir Alex Ferguson, as you would have read in the home page ‘success leaves clues’.



Hopefully you have quickly digested the information from Mike Robertsons suggestion above to listen to the true industry experts when it comes to learning.

 Christian Thibaudeau is one of the most sought after strength and conditioning experts in the world.

He put a recent video on his site asking the question: Are low carbs for you?

I’d strongly suggest watching the 5-minute video to hear a more in depth answer from the man himself.

However, in short Christian makes it clear that your level of carbohydrate intake has a lot to do with your psychological profile and neurotransmitter levels.


He explains, if you are an extroverted type of person with naturally lower dopamine levels and higher serotonin levels the chances is that you may be more suited to a low carbohydrate diet.

If you are more of an introvert who has higher dopamine levels and lower serotonin levels then a higher carbohydrate intake may be more beneficial.


Watch the video.

This is another reminder that nutritional advice is always individual to what works for YOU.

If you want to reach certain body composition goals then following what worked for your friend or someone online can lead to wasted time and effort.

See a professional who can advise you on how to test your neurotransmitter profile. Although there is some people who suggest completing the Braverman Test.

Spend your life guessing and hoping or instead learn about your own body. Find what works for YOU what doesn’t work for YOU. It’s the best investment of time and money you will ever make.



  • Ensure your product idea can solve a problem to get more attention!
  • Use the four step learning process to learn faster and more efficiently.
  • LISTEN! This is a priority if you want to help people.
  • Use the ‘3 ‘I’ Mindset’ to practice leadership in life and business
  • Find out your neurotransmitter levels to assess if a low carb or higher carb diet may be best suited for you!





Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s